Nestle India recently introduced Maggie Cuppa Mania Instant Noodles in two flavours. The target audience are youth of today, who lead a more busy lifestyle, are multi-tasking and are always on the go. The ad has two crazy youngsters on a trek. One of them acts oversmart and throws a stone to drive away birds from a tree. Unfortunately, it strikes on a bee-hive...and the bees chase them. The two boys then run to move away from the bees. One of them suddenly, in the middle of the marathon, feels hungry!! And then the saviour boy gives him 'The new maggie cuppa noodles'. As the ad tagline says 'Just add garam paani and carry on Jaani' the noodles are very easy to make & can have them while multitasking.
But jaani...don't know...how did they get hot water in the middle of the jungle?? the superkids then feast on the noodles and as soon as they finish eating........with full energy and zest they start running again.......wonder wether maggi provides such a boost of energy?????ultimately they land up in a lake. Wonder why did they have to eat noodles while running.....rather than saving their lives from the bees. Hats off to the publicis ad agency to make such a clumsy ad....
Wednesday, June 4, 2008
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